Korean Massage Chair Brands

7 min read
Updated: 09.07.2022

Korea is one of the massage chair hubs in the world. 

Local massage chairs are becoming increasingly popular not just in the Korean market but also globally for their unique design and features. 

There are many different brands of Korean massage chairs on the market, each with its set of benefits and features. These brands are;

  • Bodyfriend
  • LG
  • Hutech Kai
  • H Solution
  • Coway
  • Chungho Nais
  • SK Magic
  • Kyowon Wells 

Detailed Look – Korean Massage Chair Brands

In this article, we will take a detailed look at the major Korean massage chair brands.

In the end, you will learn more about them and choose the right brand/model for your needs.


Established in 2007, Bodyfriend is the highest demanded brand in the Korean massage chair market.

It’s also the leading manufacturer of massage chairs in Korea. 

Bodyfriend Pharaoh II Black EditionCredit: Bodyfriend

The brand has over a 65% market share domestically and is the most well-known name globally (of course, the partnership with the iconic group BTS helps).

Their products are known for their ergonomic design and advanced features. But we must say that these chairs are in the luxury products category.

Bodyfriend offers a wide range of massage chairs that suit different budgets and needs. Currently, it offers 7 models to its US customers:

  • Pharaoh S II
  • Pharaoh S II Black Edition (Most Expensive)
  • Phantom II
  • Palace II
  • Agera Air
  • HighKey
  • HugChair II (Most Affordable)

The prices start from $2,500 and go up to $12,000.

After conquering the Korean and Southeast Asian massage chair industry, the company started its global expansion by opening the first 2 US stores in Los Angeles in 2017.

Now, they have 5 stores in California and dealers in New Jersey, New York, Illinois, and Virginia.

The first Europe store was in Paris and opened in early 2019

The company has a great review score regarding product quality and after-sale services.

It offers the above industry standard warranty,

  • 3 years for labor,
  • 5 years for parts and the frame.


LG is a leading electronics company that manufactures a wide range of products but is mostly known for TVs and screens. 

The company has started to invest in the massage chair segment in the last 5 years.

The biggest innovation came out at the end of last year when the company launched LG Media Chair, a massage chair with a curved OLED screen.

LG Curved OLED Media ChairCredit: LG

However, the company website doesn’t give us much information about the massage chair options for the US market.

It focuses on other tech devices and appliances, at least for now.

Hutech Kai

Starting its business in 2007 like the competitor Bodyfriend, 

Hutech Kai is one of the leading manufacturers of massage chairs in Korea. 

Their products are known for their quality, durability, and innovative features. 

Hutech Kai offers a wide range of massage chairs designed to suit different budgets and needs. The company now offers more than 120 massage chair models, including Kai GTS9 Artmotion, to its customers. 

Kai GTS9 ArtmotionCredit: hutech-korea.com

This massage chair won the CES Innovation Awards 2022 with its sonic wave technology.

Unfortunately, the company doesn’t have a strong base in the US or Europe. 

Therefore, it’s not easy to find Hutech products (the most convenient option is to buy Kai GTS7 with a $9 – 10k price tag).

H Solution 

One of the newest brands, H Solution, is another Korean-originated company specializing in manufacturing health and wellness products, including massage chairs. 

H Solution offers a broad range of massage chairs that suit different budgets and needs. The brand has 6 different models,

  • Tini
  • Kairos
  • Gravity
  • Swan
  • Aican
  • Diva (Deluxe)

Prices for massage chairs vary from $1,8k to $9k. The firm also offers specialized massage tools such as foot and hand massagers.


Coway is mainly known for Water and Air Purifier products. It’s the number 1 brand in South Korea in the above product categories.

Quality massage chairs are premium products. Thus, another purchasing model has flourished in South Korea, the leasing model.

With the long-term rental and lease agreements, having a luxurious massage chair has become more likely than ever. 

The Korean brand, Conway, brought this option to US customers and claimed it was America’s first massage chair rental program.

The company offers direct purchase ($7k + tax) or lease with a 5-year contract ($120 + tax per month) for CM-9000 model massage chairs.

Chungho Nais

Another water purifier device manufacturer and rental service provider, Chungho Nais, started operating in the massage chair segment recently. 

However, finding its massage chair in Europe and Us markets is quite challenging. 

SK Magic

Established in 1985 as a water purifier and dishwasher manufacturer, SK Magic wants to expand its massage chair production and sales.

The company started the rental business in 2009. It followed a similar route before becoming a massage chair manufacturer. 

Like Chungho Nais, it has remained domestic at least up until now.

Kyowon Wells

This company was established with the same logic. 

It started as a water purifier and rental service provider; nowadays, it has grown its product mix with massage chairs.

Like Coway, it delivers a leasing service for its massage chairs (with a 4-year contract).

Although Kyoton Wells got its US trademark for its company name in 2020, it doesn’t have a strong base here.

The brand operates in the South East Asian region, including Singapore, Vietnam, and Malaysia.

Which Brand and Model is the Best

There are many factors to consider when choosing the best Korean massage chair brand and model for your needs. 

Some of the things you should keep in mind include your budget, your specific needs, and the features you are looking for.

But, based on the 

  • sales figures, 
  • after-sales performance, 
  • warranty extent, 
  • the focus and expansion strategies in the Western markets, 

Bodyfriend brand and models definitely stand out compared to its opponents.

What is Traditional Korean Massage

Traditional Korean massage (Korean Meridian Massage) is a mixture of Japanese Shiatsu, Thai, and Chinese massage practices. 

The focal points in this massage system are relaxation, physical and emotional health.

Traditional Korean massage is naturally an intense deep tissue massage technique that uses high pressure and stretching techniques to relieve pain and tension in the body. 

It is often used to treat injuries, headaches, and stress but not solely for relaxation.

What is a Korean Spa: Jjimjilbang

Korean spa, also known as a Jjimjilbang, is a public bathhouse offering eclectic services, including massage tables, saunas, hot tubs, and other relaxation treatments. 

Jjimjilbangs are one of the distinct parts of daily Korean life. They are very popular in Korea and are places to socialize and relax. 

Interestingly enough, the places are gender-separated 24/7 open spots and promote sleepovers by providing mats, pillows, and blankets.

What is Self Healing, and How does a Massage Chair Help

Self-healing is the ability of the body to heal itself. It’s a part of the Traditional Korean Massage (actually all the Eastern Medicine Thought).

Massage chairs can help to promote self-healing by increasing blood circulation, releasing endorphins, and reducing stress. 

They can also help to relieve pain, improve range of motion, and reduce inflammation. 

Massage Chair Cafes in South Korea

Young generation Koreans are busy like their western peers. Massage chair cafes give them quick rest, fast healing opportunities, and drinking a coffee. 

Massage chairs offer quick and simple ways to treat yourself at a reasonable price.

Massage Chair Cafes in South Korea

Therefore, you can see these cafes, especially in central Seoul, with an approximately $15 entrance fee (1/4th of the human massage session). 

The entrance allows people to get a 50-minute massage chair therapy inside a dark private cabin. 

The cafes also provide disposable socks and towels.

Office workers visit massage chair cafes during their lunch hours and the young couples in the evenings to hang out.  

So, these places attract lots of young people.


There are many different Korean massage chair brands on the market, each with its own set of benefits and features. 

This article has looked at some of the most popular brands to help you choose the right one for your needs. 

Bodyfriend is the biggest and most globalized Korean brand.

Other big players like Hutech Kai, H Solution, and LG offer different models and technology.  

Besides the above group, rental service firms like Coway, Chungho Nais, SK Magic, and Kyowon Wells have started to get into the massage chair business and offer chair lease contracts to the market.

Remember your budget, specific needs, and the features you are looking for when making your decision.

And don’t forget to use our suggestions and guides.

Share the Article

On Trend

Related Stories